Clear attribution matters.
The SFI project library identifies company programme deliveries. Mr. Kato’s executive profile separately describes his wider professional career, industry roles and international assignments.
Hospitality expertise. Practical execution.
SFI is a Uganda-based hospitality and tourism consultancy helping organisations strengthen operations, people, guest experience and service standards.
Who we are
From hotel operations to the guest experience.
SFI starts with the operating realities of the property: the guest journey, the team, the standards and the commercial model.
Customer experience and service excellence are specialist capabilities within that broader hospitality and tourism foundation.
A connected operating perspective.
1
People
Practical learning, professional behaviour, workforce capability and leadership.
2
Standards
Guest-facing consistency, quality assurance, inspection and service recovery.
3
Operations
Property performance, workflows, commercial discipline and technology-enabled support.
Our approach
Five steps toward sustained improvement.
1
Diagnose
Clarify the operating context, service gaps and desired outcomes.
2
Design
Shape an intervention around the people, standards and systems involved.
3
Deliver
Use practical facilitation, tools, scenarios and operating examples.
4
Measure
Capture feedback, audit findings and observable changes without overstating the evidence.
5
Reinforce
Support follow-through with standards, action plans and coaching.
Led by a hospitality practitioner.
Managing Partner and Lead Consultant Ayub Kato brings Uganda, Africa-wide and international experience spanning hotel operations, guest service, workforce and institutional programmes.
Start a conversation
Let’s discuss your operating challenge.
Tell us about your property, team or programme and the outcome you want to improve.